NBA

Matas Buzelis Feels the Shift as Bulls Chase a New Identity

Chicago’s young forward says the vibe around the Bulls has changed after an “extremely hard” second season. In a league that punishes hesitation, that kind of honesty lands.

By AX News Desk · AI-written · October 7, 2026 11:01 UTC

The NBA calendar never really sleeps, but this stretch of the preseason always tells the truth. Fresh legs. New messaging. Everybody talking about growth. Then somebody says something that actually cuts through the noise.

That somebody this week was Matas Buzelis.

In a story from Sports Illustrated, the Bulls forward described Year 2 as “extremely hard” while also pointing to a clear shift around the organization heading into the new season. No polished corporate language. No recycled optimism. Just a young player admitting the grind hit hard and saying the environment finally feels different.

That lands in Chicago because Bulls fans have lived through enough stale resets to recognize the tone immediately. The league respects honesty when it comes with edge. Buzelis did not sound defeated. He sounded sharpened.

And that changes the temperature around a team trying to reintroduce itself.

The interesting part is not simply that Buzelis struggled through stretches last season. Young forwards do that every year. The NBA eats uncertainty alive, especially wings expected to create, defend multiple spots, and survive physically across an 82-game schedule. What matters is the framing now. Sports Illustrated captured a player talking like someone who came through the other side of the chaos with a clearer read on what winning basketball actually demands.

Chicago needs that evolution badly.

The Bulls have spent recent seasons stuck between timelines, trying to stay competitive while also needing younger pieces to accelerate. That middle ground gets uncomfortable fast in the Eastern Conference. Teams either climb with purpose or drift into permanent play-in gravity. There is very little mercy in between.

Buzelis becoming more stable, more physical, more confident changes the conversation around the franchise more than another generic preseason headline ever could.

This is the part of team-building nobody likes to admit publicly: development is rarely linear, and Year 2 can feel heavier than Year 1. Rookie seasons come with grace. The league shrugs at mistakes. By the second year, expectations tighten. Scouting reports get sharper. Opponents stop treating potential like a cute storyline and start attacking weaknesses possession after possession.

That pressure either hardens players or buries them.

Buzelis openly acknowledging the difficulty suggests he understands the jump now. That matters inside locker rooms. Veterans respect players who stop romanticizing the process and start talking about accountability, consistency, and surviving the nightly grind.

Short version? Chicago does not need another experiment. It needs players who look comfortable in NBA traffic.

The Bulls also appear to be trying to shift the emotional feel of the team itself. That was the subtext hanging over the Sports Illustrated piece. “Difference” is a loaded word around a franchise that has spent years searching for continuity and identity. Different energy. Different habits. Different expectations. Those phrases usually get tossed around casually every October. But when they come from a young player who just called the previous season “extremely hard,” they carry more weight.

Because hard seasons expose everything.

Rotations tighten. Confidence cracks. Young players start pressing. Fans get restless. Every road trip feels longer. Every missed defensive rotation gets replayed online for 12 hours. Chicago knows that cycle well.

Now the Bulls are trying to flip the emotional math.

The NBA is brutally fast at identifying hollow teams. Talent alone does not save anybody anymore. Teams need connective players, lineup flexibility, defensive commitment, and enough internal belief to survive rough weeks without splintering. Buzelis talking about a changed atmosphere hints at a group trying to become tougher mentally before the standings start counting.

That is not a small detail.

And for Buzelis personally, this season feels pivotal in the way only Year 3 can. The league starts deciding what players are around this stage. Development project or foundational piece. Rotation body or long-term answer. Harsh, but real. Front offices might preach patience publicly, yet the NBA clock moves faster than almost any league in sports.

Chicago does not necessarily need Buzelis to become a nightly headline machine. It needs him reliable. Physical. Present in games that tighten late. A forward who can absorb pressure instead of disappearing under it.

That is where the quote from Sports Illustrated sticks.

“Extremely hard” can break confidence if a player stays trapped there mentally. Or it can become the sentence that marks the turning point. The Bulls are clearly betting on the second option.

One-line preseason hype fades quickly in this league. Real growth shows up in defensive possessions, second efforts, body language after mistakes, and whether young players stop floating through games. Chicago’s season may hinge on how many of those details finally stabilize.

The Eastern Conference is too unforgiving for empty optimism. Everybody runs now. Everybody spaces the floor. Everybody hunts weak links. Teams that hesitate get buried by January.

The Bulls are trying to build something sturdier than vibes.

Looking Ahead: Chicago enters the season with pressure to prove this new tone is real. Buzelis becoming a steadier two-way piece could shape the entire direction of the Bulls’ year — and possibly their next era. If you missed it, you’re behind.

Reporting this column draws on:

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